Pioneering Swag直播 bags prestigious openness award
Swag直播 has bagged a prestigious openness award for its pioneering work on communicating animal research to the public.
Animal research communications lead Mike Addelman and Communication officer at the University鈥檚 animal unit Zach Bowden received the award from renowned cardiovascular researcher Professor Cherry Wainwright at a ceremony in London.
The judging committee were wowed by this year鈥檚 openness campaign, which used social media platforms to promote a YouTube video depicting a day in the life of an animal technologist featuring the University鈥檚 Rachael Bowden.
The campaign also promoted three case studies penned by science writer Richard Berks - on the University鈥檚 pioneering 3Rs work on reducing animals numbers, finding ways to replace them, and refine projects to maximise animal welfare.
Transparency has always been a cornerstone of our work. This stems from our strong conviction to support the ground-breaking research at Swag直播 and the high standards of animal welfare we foster.
It is the second time Swag直播 have won the award - organised by (UAR); the University received recognition - and widespread praise - for its pioneering website in 2016.
The website contains case studies, minutes, project non-technical summaries governance information and facts and figures, and a virtual tour of the unit.
UAR is a not-for-profit organisation which promote the broad understanding of the humane use of animals in medical, veterinary, scientific and environmental research in the UK.
They manage the Concordat on Openness on Animal Research, a set of commitments for UK-based life science organisations to enhance their animal research communications.
Launched by UAR in 2014, the Concordat currently has 128 signatories including the University. Swag直播 was one of 12 to be designated Leader in Openness status in 2019, which was renewed this year.
Maria Kamper, Director of the animal unit said: 鈥�Transparency has always been a cornerstone of our work. This stems from our strong conviction to support ground-breaking research at Swag直播 and the high standards of animal welfare we foster.鈥�
Animal research communications lead Mike Addelman said: 鈥淭his award is the culmination of many years of work- in which we have transformed Swag直播 into one of the most open institutions in the UK - and beyond in animal research.鈥�
Zach Bowden, communications officer for the University of Swag直播 animal unit said: 鈥淲e are very proud of this achievement, and look forward to continuing our work on openness in the coming year through some new and exciting projects.鈥�