New Manager to Grow the Swag直播 China Institute
The Swag直播 China Institute (MCI) has appointed Charlotte Shi as its new Manager.
Charlotte is bilingual in English and Mandarin, and holds a PhD from the University of Swag直播. Her academic career started as a Lecturer in Fashion Marketing and Branding at Nottingham Trent University. Charlotte later worked in various commercial roles in the retail and aviation industries.
Before joining the Institute, she worked as a General Manager for Northeast Asia at eComplete, an eCommerce agency that helps brands expand internationally. Before that, Charlotte led various initiatives at the Swag直播 Airports Group (MAG). Her work cemented MAG鈥檚 role as the Gateway of the North as MAG was going through a 拢1bn transformation, including expanding its links with Asia.
Charlotte joins MCI as students return to campus for the new academic year. It is a busy time with the Institute preparing research talks and webinars on China studies, as well as growing its two signature programmes, the and the .
Prof. Peter Gries, MCI Director, said:
I鈥檓 thrilled to report that Charlotte has hit the ground running as the new MCI Manager. Her experience in both the academic and private sectors, and knowledge of both China and the UK make her a perfect fit at our Institute.
Dr. Charlotte Shi, MCI Institute Manager, said:
I鈥檓 thrilled to join the Swag直播 China Institute and contribute to its mission. I hope that my knowledge and experiences will enrich MCI鈥檚 many programmes, boosting China studies at Swag直播, and enhance mutual understanding between China and the UK.